National Education Union

National Education Union is a trade union which supports and represents their members. I was responsible for reviewing and re-creating the Information architecture for the NEU website and facilitate a workshops with stakeholders.

Date: 2022

Duration: 4 months

Role: Lead UX Designer

Sector: Education

Platform: Website

Location: Remote, UK

Personas

I started the project by identifying the primary, secondary, and tertiary audiences to understand their needs and goals as NEU members and non-members.

Survey & Card sorting

To better understand user expectations for the NEU site's architecture, I conducted a survey and an open card sort (via UX Tweak) and analysed the results.

User Journey Mapping

I mapped key user journeys in the top-level architecture to uncover pain points and identify opportunities to improve the information architecture.

Developing the Information Architecture

Using insights from existing UX research and testing, I began redesigning the information architecture around user needs. I facilitated workshops with key stakeholders to ensure business requirements were also met.

Result

I delivered an information architecture, including an overview and a detailed breakdown reflecting both user and business needs.

Drop me a message at info@designbyfi.com