Jack Weir & Sons

Jack Weir & Sons, a family-run estate jewellery company in Beverly Hills, relies on their website to drive sales and generate leads. I reviewed the site's user experience and designed a streamlined information architecture to improve usability and boost conversions.

Date: 2024

Duration: 2 months

Role: UX Designer

Sector: Ecommerce

Platform: Website

Location: Remote, UK

UX & UI Audit

I reviewed the website's UX, identified pain points and gaps in best practices, and presented key insights to the team.

Competitor analysis

I developed a competitor matrix comparing top industry players to identify opportunities for enhancing Jack Weir & Sons' user experience and competitive edge.

Information Architecture

Using competitor analysis, a UX audit, and SEO research, I developed an information architecture that balances business goals with an intuitive user experience, finalised by facilitating stakeholder workshops.

Wireframes

I designed wireframes for new page layouts, optimising the user experience based on research, best practices, and the updated information architecture.

Drop me a message at info@designbyfi.com