Novo Nordisk

I redesigned the platform interface for SIMBA product (Supply Chain Insights Management / Business Analytics) which streamlines the integration of a global pharmaceutical supply chain into a single software platform. I created the branding, a style guide, and a pattern library to ensure UI consistency across all pages.

Date: 2023-24

Duration: 11 months

Role: Lead UX Designer

Sector: Pharmaceutical

Platform: Software

Location: Copenhagen, DK

Design System

I developed a style guide and pattern library, adapting the Novo Nordisk design system to align with Power BI and Power App limitations while maintaining best UI practices.

Branding

SIMBA (Supply Chain Insights Management / Business Analytics) lacked branding, so I created a logo that reflects its core values: The hexagonal shape represents the science behind pharmaceutical product creation. The hexagonal points symbolize the interconnected parts of the supply chain. The continuous outline represents the ongoing flow of data into SIMBA. The central bars highlights SIMBA's core function - data analysis and management.

Designs: Onboarding

After reviewing and refining onboarding user flows, I applied the new design guidelines and pattern library to the onboarding pages in Power BI to handover for developers.

Designs: Dashboard pages

I applied the new design guidelines and pattern library to all other pages in Power BI to handover for developers.

Ticketing system

Due to technical limitations, the ticketing feature of SIMBA was built in Power Apps. I applied the new design guidelines and pattern library to the ticketing pages before handing them over to developers.

Drop me a message at info@designbyfi.com